Branded Content
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Featured Collaborators
Fatima "Ima" Diawara is a powerhouse Creative Director who engineers award-winning branded content that delivers staggering, bottom-line results. She is a rare creative talent who understands how to translate a Fortune 500 brand's strategic goals into compelling visual narratives that captivate global audiences and drive massive business growth.
Her expertise is proven: she masterminded multimedia campaigns that fueled a 645% sales increase and expanded audience reach to over 2.5 million viewers through high-impact social media. With a portfolio of 25+ film projects and collaborations with top-tier organizations like VICE Media and Red Table Talk Enterprises, Ima has a demonstrated history of advising executive leadership and leading cross-functional teams to build distinct, powerful brand identities.
From scriptwriting and directing to data-driven strategy and executive decision-making, Ima Diawara oversees the entire creative pipeline, ensuring every piece of content is not just innovative—it's a strategic asset that drives revenue and deepens audience loyalty.
Her expertise is proven: she masterminded multimedia campaigns that fueled a 645% sales increase and expanded audience reach to over 2.5 million viewers through high-impact social media. With a portfolio of 25+ film projects and collaborations with top-tier organizations like VICE Media and Red Table Talk Enterprises, Ima has a demonstrated history of advising executive leadership and leading cross-functional teams to build distinct, powerful brand identities.
From scriptwriting and directing to data-driven strategy and executive decision-making, Ima Diawara oversees the entire creative pipeline, ensuring every piece of content is not just innovative—it's a strategic asset that drives revenue and deepens audience loyalty.
Featured Campaigns
Coaches Campaign with PICKUP by GameFlo (2025)
What I did: 360 degree marketing campaign creation & execution including but not limited to: Creative Direction, Ideation, Executive Production & Financial Analysis, Project Management
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Terry Crews & Larry Wheels take on Amp Fitness (2024)
What I did: Creative Direction, Ideation, On-Site Production and Behind-the-Scenes videography
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Webby Award-Winning UNSTOPPABLE Planned Parenthood Campaign (2018)
Ima was hand-selected to create two award-winning short films for the “UNSTOPPABLE” campaign, commissioned by Planned Parenthood. This film was showcased at Sundance and the Women’s March in 2019.
What I did: Creative Direction, Ideation, Executive Production & Financial Analysis, Project Management
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A World Beyond Screens Campaign with PICKUP by GameFlo (2025)
What I did: 360 degree marketing campaign creation & execution including but not limited to: Creative Direction, Ideation, Executive Production & Financial Analysis, Project Management
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Testimonials
View Full Testimonials >“I've seen first hand Ima's ingenuity and cleverness in bringing ideas to life on screen. She draws from a deep well of creativity and compassion and brings a pragmatic spirit to bear on every project.”
- Chris Weitz
“Ima is an invaluable member of any team she’s on. Her creative talents coupled with her keen business sense set her apart. Ima’s ability to execute exceeds 99% of people I’ve interacted with.”
- Chijioge "Chi" Nwogu
“Working with Ima (Fatima) has been an awesome experience. Her attention to detail and clear communication make projects flow seamlessly. She has a strong ability to express her vision with precision and purpose, which makes my job as an editor and videographer so much easier.”
- Jae Harrison
“I highly recommend working with Fatima Diawara. I’ve had the opportunity of working on various projects alongside Fatima over the course of seven years. Her artistic expression is unmatched. Fatima has the ability to capture the essence of art in all forms.”
- Britni Harris
“Ima Diawara is a rare kind of multitalent—an artist whose voice moves seamlessly between mediums without losing its center. Her lyricism flows as effortlessly in her music as it does in her fiction.”